Where do publishers and circulation directors find great subscription ideas? Involving copy? Exciting designs? Fresh and effective creative? Many start here.
I write and design the direct response advertising magazines, newspapers, and newsletters use to find, land, and keep subscribers. What outsiders call “junk mail” and – if I do my job well – what clients call “our control.”
If you’re in the business of selling subscriptions, there’s lots here for you. Samples to view. A list of current and former clients. Articles with free advice.
Whether you’re planning a launch, need to beat your control, or want to build your brand from the subscription side – and whether it’s direct mail or e-mail, broadcasts or blogs, from newsstands or websites – you are cordially invited to discover some truly new and different ideas in circulation.
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